Patron Experience

High level audience experience information (philosophy) - Info coming soon!

Our Festival is transforming into a more immersive and expansive experience, one that explores theatre through many forms of storytelling over the course of a concentrated experience (think: SXSW meets Comic Con meets Coachella).

Our vision is to create a cohesively curated Festival destination where the audience’s experience is centered, creating multiple pathways for dynamic engagement with an array of programmatic offerings informed by and featuring cross-pollination from across disciplines and mediums.

Learn more here about the W71 Experience Design. 

Patron Experience

• • In the lead up to the Festival, audiences will receive information about the Berkshires (where to eat, where to stay, transportation information), information about how to navigate different venues, and pre show information encompassing Box Office hours, run time, intermission length, Box Office policies, links to further information about content and experience elements, and a brief overview of what to expect from experience design.

  • Audiences will receive a “Passport” that will serve as their program for the whole of their Festival weekend. This Passport will include ads for local businesses, show information, and an area for a stamp. Patrons will receive digital tickets sent to their email that will be scanned at the door.

  • Before their first performance, Passholders will check in with the Audience Engagement team and receive their passport, tickets, and badges.

  • As part of the W71 Experience, opted-in patrons, both Weekend Passholders and single ticket buyers, will receive SMS messages before, during, and just after their Weekend to further curate their experience. These messages will range from general information and welcomes, free and discounted offerings to local businesses, show-specific dramaturgy, pre and post show information, invitations to third places, and Festival surveys. Patrons will be able to reply directly to these messages to speak to a member of the Audience Engagement team.

  • The Audience Engagement team, in addition to standard Box Office and Front of House training, will take on presentational elements of experience design, supporting the overall theme or feeling each show experience is curating. As part of this work, the full Audience Engagement team has received general and show- and content-specific training around audience activation, de-escalation, bystander intervention, and caretaking. 

  • General attendance information will be sent from the Box Office, and the Festival experience messages will be sent from a designated “Activities Director.”

  • SMS messages can be opted-into or out of at any time by texting START to 413.458.3253.

Box Office Hotline Hours

The Box Office can be reached by calling the Box Office Hotline at 413.458.3253 during the following hours:

• • • June 10–July 6: Tuesday-Saturday from 12-5pm; Closed Sundays & Mondays

    • July 8–August 3: Tuesday & Wednesday from 12-5pm; Thursday-Sunday from 10am-8pm; Closed Mondays

    • The physical Box Office will open to the public at 12pm on June 12 for in-person sales (‘62 Center for Theatre & Dance, 1000 Main Street).

Ticketing

Weekend Passes

• • • A Weekend Pass includes admission to the core program. With one pass you can see all eight of our full scale productions over the course of a specific weekend. We’ll provide you with an itinerary of showtimes based on your travel plans. Each itinerary contains the same set of eight shows. Schedules only differ in the timing of the shows.

Single tickets

• • • Can’t join the whole weekend? Select performances can be purchased individually, without the purchase of a weekend pass. Single ticket availability is limited.

Standby Passes

• • • Each weekend, a number of Standby Passes are available for a reduced rate of $71. Standby Passholders are guaranteed admission to both Camino Real and Spirit of the People and encouraged to join standby lines for other productions. Standby lines will be in person 2 hours prior to curtain time and entry will pend availability. Standby Passes are being made available first to students and artists. We also will invite Standby Passholders to join us for special events each weekend.

Williamstown Theatre Festival Ticket Accessibility Program

• • • AccessTix

    • EBT & ConnectorCare Card to Culture

    • Art Pharmacy

    • Half-Tix

    • Rush

Box Office Policies

• • Box Office Policies

  • Patron Code of Courtesy

Venue Accessibility

The venues being used for the core program are wheelchair accessible. Please request accessible seating when ordering tickets. A limited number of assistive listening devices are available for performances at the '62 Center for Theatre & Dance and The Annex on a first-come, first-served basis. For more information about WTF’s access programs, please call the Box Office at 413.458.3253. Information on specific venue accessibility, navigation, and offerings will be shared with patrons in their pre-show communications.

Preview Week

From July 10-16, Williamstown Theatre Festival will be inviting members of the Berkshire community to our Preview Week. During Preview Week, 25% of available tickets will be complimentary to local organizations that build community, care, equity, and justice throughout the Berkshires. All remaining tickets will be $20 to members of the community, and invitations will be sent to local businesses before sales open to the public.

Merch

Branded Williamstown Theatre Festival merch will be available for purchase at the ‘62 Center for Theatre & Dance and the Ice Rink. Merch items may vary by venue.